Vi and Va Dolls Reflect Ethnic Diversity

This is a sponsored post in collaboration with Vi and Va Dolls and Latina Bloggers Connect; however, all opinions expressed are my own.

Vi and Va DollsMeet Vi and Va (pronounced like Viva!) these new fashion dolls from MGA Entertainment are inspired by Latin cultures. Viviana (Vi) and Valentina (Va) are sisters, and best friends with their cousins, Felicia and Roxxi. Exclusively available at Target, the themes and storytelling within the line focuses on both family and culture. For these girls, every day is an adventure and a reason to celebrate the bonds of family and friendship.

Originally, when I heard about these dolls I was excited but when I saw them online I was skeptical. Without context, no TV show or book series to explain the characters, it seemed odd to me that these dolls came with empanadas, stylist gear, or a guitar. It seemed almost too stereotypical and the clothes patterns and designs also seemed exaggerate to me. This said, when we got to actually play with the dolls and read a little about their story, things made sense.

It was my 7-year-old daughter who quickly pointed out, “Mamá, she likes to bake just like I like to bake with abuelita!” My 3 year old followed that up by immediately taking the dolls she liked best. Roxxi liked to dance just like she did and Viviana played the guitar and of course my little one connected that to her music class. The reality was plain and clear. These dolls were relatable to my little ones a lot more than Malibu Barbie®. In fact, we liked them so much we want to help you get to know them too so don’t miss the giveaway at the end of this post.
So what exactly are their stories?

Older sister, Vi, 16, is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings. She also loves creating new styles as a fashion designer. Younger sister, Va, 15, is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected several savory family recipes, like empanadas. She also loves trying out new hairstyles, and making herself look unique with ribbons and flowers in her hair. Felicia and Roxxi are Vi and Va’s cousins. Felicia is 17 years old and an artist. Roxxi is 18 years old and a dancer.

The product line includes the dolls and activity sets to help little girls play out each character’s storyline and enjoy her special talents. The line also has a birthday party/ quinceañera collection, where the family celebrates Vi turning 16 and Va turning 15 with a combined family party celebration. Girls can even dress up and join the fun with role-play and styling accessories.

The full assortment of “Vi and Va” fashion dolls is available at Target stores and on For more information you can visit ViandVaDolls and join the conversation on their social community. Visit the ViandVaDolls FaceBook page and follow ViandVaDolls on Twitter.

Playtime with Vi and VaAs you can see our girls actually loved these dolls. They have been played with more than any of their other dolls and when I asked them why, both said it was because they reminded them of themselves. “My doll [Roxxi] has long curly hair like me mami, and she likes to dance,” said my 3-year-old daughter. “My doll, Valentina, has long straight hair like mine and she likes to bake. Even her eyes are greyish like mine,” said my 7-year-old daughter.

These dolls came with us to the doctor, have been part of our family meals (toy place settings and all), and even went to music class. You know, because she wanted to show her teacher that the doll played guitar. Their accessories have been swapped out several times so the radio and guitar were lent to the other dolls and the baker (Valentina) even borrowed the artist pallet since my oldest like to bake AND dabble in art. Like any other doll these have been incorporated into the total playscape of my girls.

Despite my general aversion for dolls and stereotypical roles I couldn’t help but love what these represented. I also couldn’t help my joy at seeing my girls finding a toy they saw themselves reflected in. I can overlook the odd clothes and crazy shoes because I like the story these dolls represent and hope to see a TV show or book series to help the rest of the world understand their story.

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